Market research suggests the All Blacks Experience is likely to attract one-third international visitors. NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture.
The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.
Zealandier Tours run various tours in Auckland for local based visitors and Cruiseship visitors, looks like this may be a good highlight to include in the future.
Read full story here: All Blacks to become tourism experience in Viaduct Harbour attraction next year – Business – NZ Herald News
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